Craft Research & Documentation
Project Type
Art Direction, Graphic & Publication Design, Photography
Team
Akshat, Aman, Anoushka Singh, Anoushka Srivastava, Ananya, Anmmol
Role
CREATIVE DIRECTION | ILLUSTRATIONS | LAYOUT
Craft Research and Documentation is an initiative by NIFT under the Ministry of Textiles, Office of Development Commissioner (Handlooms), and Office of Development Commissioner (Handicrafts), India, where students are exposed to fieldwork and handicrafts at the grass root level.
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The age-old Ajrakh has accumulated a stunning history in its four thousand years of existence, from the riverbanks of the fertile Indus Valley to the arid desert of the salty Kutch.
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This project is a collection of a Research Document, a Product Catalogue, Posters, Postcards, a Brochure, and a short introductory video.
Postcards
The series of three postcards developed after our deep fieldwork take the viewer on a journey through the history and development of Ajrakh and the genesis of Ajrakhpur, the village. From the dry deserts of Kutch, trekking across the sands in search of a river, to the settlement of Ajrakhpur - the postcards submerge you in the marvel of it all.
The envelopes accompanying the postcards are patterned in motifs significant to the craft of Ajrakh, with a window in each that gives way to the meaning of these motifs.
